: Behind the scenes of Penny Lane

Take a look behind the scenes of our latest campaign, Penny Lane.

Shot on location in the home of Australia’s biggest and brightest festivals, the Byron Hinterland. Penny Lane has us dreaming of roadtrips with our girl gangs, sunsets spent dancing in the dust and channels just a touch of the vintage festival style we all love so much.

Muse: Natascha Elisa
BTS Photography: Britt Murphy
Campaign Photography: Ming Nomchong
Style / Creative Direction: Abigael Whittaker
HMUA: Phoebe Barrett
Film: Dom Sullivan